Southeast Brotherhood Rally 2019

Southeast Brotherhood Rally 2019

Southeast Brotherhood Rally 2019

The North Carolina State University (NCSU) Associate Chapter hosted this year’s Southeast Brotherhood Rally (SEBR) on April 13, 2019 in Raleigh, NC. As a ludic reference to the Lunar New Year, the “Year of the P.I.G. (Performance in Greek Life)” centralized the theme of the weekend programming, provoking the interplay of performance and multicultural fraternity affiliation in everyday life.

Dr. Michael Chan-Frazier of Omega Psi Phi Fraternity delivered a resonant keynote, sharing how he navigated hyper-masculine perceptions of his NPHC fraternity membership. His personal recollections helped brothers understand the futility of masking themselves with hyper-masculine norms to satisfy societal expectations. Instead, he proposed authenticity as the lens for individuals to grow themselves and their chapters.

David Cho and Eric McAllister, Spring 2017 and Fall 2017 initiates of the NCSU Associate Chapter respectively, facilitated presentations focused on personal growth and strategic chapter recruitment. Matthew Wright, a Spring 2017 initiate of NCSU Associate Chapter, hosted a step workshop as a way to tie in the many ways of performing in Greek life—paying respects to the origins of stepping and strolling while providing a baseline of how chapters in attendance can incorporate a performance at their own campus.

“Regional events like SEBR gets brothers out of their comfort zone,” remarks Southeast Governor Jonathon Choe. “At regional events, brothers meet new faces, hear plenty of great ideas in running their own chapters, and come away with more meaningful connections than when they arrived.”

SEBR 2019 demonstrated how chapters in the southeast emphasize the importance of performing at the best of their collective abilities in domains not only central to fraternity life, but also in their everyday lived experiences. Through purposeful programming facilitated jointly by fraternity experts and regional alumni, the active brothers in attendance took home with them new perspectives of performance congruent to living their authentic selves.


About Lambda Phi Epsilon
Founded in 1981 at Los Angeles, California, Lambda Phi Epsilon International Fraternity, Inc. has grown to become the world’s largest Asian-interest fraternity. Lambda Phi Epsilon (ΛΦΕ, also known as LFE) aims to guide men on a lifelong discovery of authenticity and personal growth. To learn more, visit

Lambda Phi Epsilon Contact
James Gaffney
Executive Director
Lambda Phi Epsilon International Fraternity, Inc.

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